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Do³±czy³: 30 Lis 2023
Posty: 1
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 Wys³any: Czw Lis 30, 2023 08:42 Temat postu: What is inbound marketing and what relationship does it have |
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La Clé » What is inbound marketing and what relationship does it have with content marketing When we talk about inbound marketing we are referring to a technique, a set of actions , a type of digital marketing used to attract new customers and win them over to hire our services or buy our products. It seems simple, right? In the end, that is the objective of digital marketing , to get more customers and consequently more sales , but inbound marketing goes further. To achieve your objective, you must first develop a long, complex, but useful process with great results. What is inbound ? The aim is to convert a stranger, something that in marketing terms we call a cold audience because they have not yet had the opportunity to learn about our products or services, into a customer. But you have to be aware that a person who has no reference to your business will not buy just because of the advertising impact they may receive.
The process will be much slower , the client must first go through a series of stages until they become a buyer and within these stages they must receive relevant, valuable content, etc. at all times. Unlike traditional advertising, with inbound marketing w Country Email List e try to ensure that the client , little by little and thanks to the different stages they go through, begins to consider us as a possible purchase option, but without us, as a business, having than persuading him to make the decision. Of course, it is important that even though the public is cold, they have a certain sensitivity or relationship with the product or service that we are going to offer. To do this, the first thing we will have to do is build our buyer persona , to identify the target audience to whom we are going to send our inbound actions . Stages the target audience goes through These stages are reflected at the marketing level in what would be a funnel .
In some ways, the top of the funnel, and the widest, is the first stage in which we introduce a large mass of the target audience . From here the mass of the public becomes smaller, at the same time that the funnel narrows. The end result is the conversion of a number of customers who have been able to go through all the processes and have become buyers. For them, as we said, different stages must be gone through: Attraction : In this first step the most important thing is to attract attention. Generate traffic and attract the greatest number of people related to our target audience. To do this, we use content marketing, social networks, positioning and set the goal of generating traffic. Interest : Once we have captured a large audience, it is time to plant the seed of curiosity. We have to show them what we are capable of doing, what the solution is, what we offer for their problem and why we are their best option. |
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